Restaurant Playa Bella was opened in 1972 by restaurant owner Pepe, who has worked tirelessly to achieve what can only be described as one of the best restaurants along the coast. "Quality, great service and a good price" is  Pepe’s motto and he has without a doubt and with great sacrifice achieved a restaurant that is known as one of the best, even at an international level and a must for a clientele that come from around the world. Supported for years by his son Javier, together they are still working tirelessly to increase the prestige of this renowned restaurant.